Ryan Beatty × Nasty Gal: partnership thesis

Published by ScoutPITCH

Ryan Beatty

artist · @theryanbeatty

×

Nasty Gal

brand · @NastyGal

The thesis

According to Qloo taste data, listeners of Ryan Beatty show a strong 0.888 affinity for the fashion brand Nasty Gal, while the retailer's consumer base demonstrates a reciprocal 0.904 pull toward the musician. The overlap is grounded in shared narrative preferences, particularly media centered on themes of friendship, interpersonal relationships, and New York City culture. With an overall partnership score of 0.855, these metrics indicate aligned cultural interests across indie pop music and expressive retail styling.

friendshipfemale protagonistfriendfamily relationshipslovenew york city
Qualifier picked Nasty Gal as the buyer →
0.85PITCH
0.89
Ryan Beatty fans → Nasty Gal
0.90
Nasty Gal fans → Ryan Beatty
Deal checkNO DEAL FOUND

No sign that Ryan Beatty and Nasty Gal have ever worked together. Clear to pitch.

Checked 2026-10-20 · read 2 pages: Wikipedia, Google (3 searches), 155 trade sources (12 searched directly), one official site

Are you Ryan Beatty? Nasty Gal needs you more than you need them. Claim your page and the outreach is yours.Claim it →

Rubric v1.2: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.889 · pullBA: 0.904 · meanPull: 0.897
0.85
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: — · rankBinA: 28
0.78
Mutuality (10)
ratio of the two pulls · 0.983
0.98
Category (10)
different entity types · sameType: false · sameIndustry: —
1.00
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: teenager, teenage girl, high school, friendship, female protagonist, teenage boy, gay, friend, family relationships, lesbian, murder, love, new york city · overlap: 0.317
0.79
Reach (10)
age-skew similarity, sweet spot 0.5 · 0.554
0.89
Where (5)
shared strong heatmap cells · of: 25 · overlap: 10
0.80
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.