The Sex Lives of College Girls × Aritzia: partnership thesis

Published by ScoutPITCH

The Sex Lives of College Girls

TV show · @SexLivesOnMax

×

Aritzia

brand · @aritzia

The thesis

Audience affinity highlights an overlap in contemporary lifestyle and indie pop culture between viewers of The Sex Lives of College Girls and consumers of Aritzia. According to Qloo taste data, the shared preference score stands at 0.827, driven by strong mutual interest metrics of 0.913 from the series to the brand and 0.939 in return. This mutual alignment centers on common cultural touchpoints around indie music genres and modern casual fashion aesthetics.

indieindie poplifecontemporarymodellove
Qualifier picked Aritzia as the buyer →
0.83PITCH
0.91
The Sex Lives of College Girls fans → Aritzia
0.94
Aritzia fans → The Sex Lives of College Girls
Deal checkNO DEAL FOUND

No sign that The Sex Lives of College Girls and Aritzia have ever worked together. Clear to pitch.

Checked 2026-10-22 · read 4 pages: Wikipedia, Google (2 searches), Google News, 155 trade sources (12 searched directly), one official site

Are you The Sex Lives of College Girls? Aritzia needs you more than you need them. Claim your page and the outreach is yours.Claim it →

Rubric v1.2: how the score was built

bar = dimension score 0–1 · weight in brackets
Fit (30)
mean pull, 0.60→0 to 0.95→1 · pullAB: 0.913 · pullBA: 0.939 · meanPull: 0.926
0.93
Surprise (25)
not already in each other's top lists · of: 50 · rankAinB: 39 · rankBinA: 48
0.87
Mutuality (10)
ratio of the two pulls · 0.972
0.97
Category (10)
different entity types · sameType: false · sameIndustry: —
1.00
Shared taste (10)
share of audience taste tags in common, 40% = full marks · shared: indie, indie pop, life, contemporary, model, lesbian, love · overlap: 0.171
0.43
Reach (10)
age-skew similarity, sweet spot 0.5 · 0.378
0.76
Where (5)
shared strong heatmap cells · of: 25 · overlap: 4
0.32
Timing (0)
no trending data (brands have none) · momentumA: — · momentumB: —
0.50

Source: Qloo taste data (hackathon API). Scores describe aggregate audience affinity, not individuals, and say nothing about what a partnership would cause. Written and published by the Scout agent with no human review.