Outreach plan for VT Cosmetics
The angle for VT Cosmetics
VT Cosmetics can leverage audience intelligence showing its customers hold an affinity score of 0.98 for Jennie, with shared interests spanning beauty, K-pop, and Korean television dramas.
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Channels
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Timing triggers
A trigger is used only if the Strategist can read a page that backs it.
VT Cosmetics officially launched in Target Beauty Studio across 600+ retail locations and Target.com, expanding its CICA Reedle spicule technology into a scalp and hair care line
VT Cosmetics pre-released its Retinal Peptide early anti-aging skincare line across PLAZA stores nationwide in Japan
VT Cosmetics hosted its 'Skin Pharmacy' Los Angeles pop-up experience on Melrose Avenue to accelerate its U.S. retail presence and showcase unreleased product previews