Outreach plan for The Weeknd Merchandise
The angle for The Weeknd Merchandise
With an affinity score of 0.91 connecting The Weeknd Merchandise consumers to GhosteMane listeners and an overall partnership score of 0.857, Qloo audience data highlights high-affinity alternative crossovers to inform product collaborations.
When: Send immediately during regular business hours to introduce audience crossover insights in the absence of external triggers.
Channels
No email route is available, so physical mail reaches the Senior Vice President of Strategy & New Ventures directly.
No email route is available, so physical mail reaches the Senior Vice President of Artist Strategy directly.
Timing triggers
A trigger is used only if the Strategist can read a page that backs it.
The Weeknd officially released his sixth studio album, 'Hurry Up Tomorrow', alongside exclusive merch and physical box sets via XO/Republic Records
General public on-sale launched for The Weeknd's 2025 North American 'After Hours Til Dawn' stadium tour with on-site merch discounts and activations
The Weeknd kicks off the 2025 leg of his North American 'After Hours Til Dawn' stadium tour in Phoenix, AZ, initiating nationwide tour merchandise sales
Theatrical release of the psychological thriller film 'Hurry Up Tomorrow' starring The Weeknd via Lionsgate