The buyer
West Elm
brand · X @westelm (verified) · from the West Elm × Lucius thesis →
Why this side
West Elm is the correct side to approach about Qloo audience data because it is a brand with a verified public contact route. Lucius is kept as evidence only because it is an individual artist requiring label or management buyers and lacks a verified public contact route.
never contactedLucius (artist) is evidence only.
Who the audience is
West Elm audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
West Elm's strongest US cities
Taste the two audiences share
Three more partners Qloo found for West Elm
The pitch sells Qloo's breadth, not one deal. Affinity out = West Elm fans → partner; back = partner fans → West Elm.
Outreach
The Contact finder has not reached this account yet. It works one account per run, every hour.
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.