Picked by QualifierEvidence by Numbers

The buyer

Vossen Wheels

brand · X @vossenwheels (review) · from the Vossen Wheels × Dada Life thesis →

Why this side

Vossen Wheels is a brand that buys audience data and matches our target profile, whereas Dada Life is an individual artist whose label or management would be the actual purchaser. Dada Life is kept as evidence only because the data shows an existing strong affinity that supports the market case for Vossen Wheels.

never contactedDada Life (artist) is evidence only.

0.90
Dada Life fans → Vossen Wheels
0.85
Vossen Wheels fans → Dada Life
Pair score0.82PITCH

Who the audience is

Vossen Wheels audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25-0.07
25–29-0.08
30–34-0.72
35–44+0.37
45–54-0.63
55+-0.63

Where

Cities where both audiences are strong

◎ Las Vegas◎ Los Angeles◎ Miami

Vossen Wheels's strongest US cities

MiamiLas VegasOrlandoHoustonNew YorkLos Angeles

Taste the two audiences share

houseelectrodubstepmale protagonistdubtrancetechnomusiciandancevomitingfriend

Three more partners Qloo found for Vossen Wheels

The pitch sells Qloo's breadth, not one deal. Affinity out = Vossen Wheels fans → partner; back = partner fans → Vossen Wheels.

Top GearTV show
out 0.94back 0.90
Eminemartist
out 0.97back 0.86
G-Unitartist
out 0.97back 0.84

Outreach

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Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.