Picked by QualifierEvidence by Numbers

The buyer

Sulwhasoo

brand · from the Sulwhasoo × Jennie thesis →

Why this side

Sulwhasoo is a brand and the kind of business that buys audience data, making it the right side to approach. Jennie is kept as evidence only because she is an individual artist whose buyer would be a label or management.

never contactedJennie (artist) is evidence only.

0.92
Jennie fans → Sulwhasoo
0.95
Sulwhasoo fans → Jennie
Pair score0.83PITCH

Who the audience is

Sulwhasoo audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25-0.18
25–29-0.45
30–34+0.06
35–44-0.61
45–54+0.67
55+-0.85

Where

Cities where both audiences are strong

◎ Honolulu◎ San Francisco◎ Los Angeles◎ New York◎ Buffalo◎ Seattle◎ San Jose◎ Anaheim

Sulwhasoo's strongest US cities

New YorkSan FranciscoLos AngelesHonoluluLas VegasSeattleAnaheimSan Jose

Taste the two audiences share

actorkdramak popkorean dramaloveempowermentkpopkoreansouth koreakoreajoseon dynastythai

Three more partners Qloo found for Sulwhasoo

The pitch sells Qloo's breadth, not one deal. Affinity out = Sulwhasoo fans → partner; back = partner fans → Sulwhasoo.

Outreach

4 found, 3 verified. Only verified contacts get a message. See the plan →

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.