The buyer
Sony
brand · X @sonymusicsouth (review) · from the Sony × Axwell thesis →
Why this side
Sony is the side to approach because they are a studio that buys audience data. Axwell is kept as evidence only because as an individual artist, the actual buyer would be a label or management.
never contactedAxwell (artist) is evidence only.
Who the audience is
Sony audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Sony's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Sony
The pitch sells Qloo's breadth, not one deal. Affinity out = Sony fans → partner; back = partner fans → Sony.
Outreach
The Contact finder has not reached this account yet. It works one account per run, every hour.
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.