Prada

brand · X @Prada (verified) · from the Prada × Charli XCX thesis →

Why this side

Prada is the chosen side to approach about Qloo audience data because it is a brand with a verified public contact route. Charli XCX is kept as evidence only because she is an individual artist with a contact route not verified yet.

never contactedCharli XCX (artist) is evidence only.

0.91

Charli XCX fans → Prada

0.93

Prada fans → Charli XCX

Pair score0.86PITCH

Who the audience is

Prada audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25-0.01

25–29-0.03

30–34+0.13

35–44+0.18

45–54-0.54

55+-0.63

Where

Cities where both audiences are strong

◎ New York◎ Los Angeles◎ Brooklyn◎ Las Vegas◎ Washington DC◎ Orlando

Prada's strongest US cities

New YorkMiamiLos AngelesLas VegasBrooklynSan JuanWashington DCOrlando

Taste the two audiences share

female protagonistfriendshipfriendpop

Three more partners Qloo found for Prada

The pitch sells Qloo's breadth, not one deal. Affinity out = Prada fans → partner; back = partner fans → Prada.

FlowersTV show

out 0.89back 0.86

Outreach

4 found, 1 verified. Only verified contacts get a message.

VERIFIEDAlessio Lillocci · men’s ready-to-wear collections director

NOT CONFIRMEDLorenzo Bertelli · Chief Marketing Officer & Head of Corporate Social Responsibility

NOT CONFIRMEDc***@prada.com · Corporate press office

NOT CONFIRMEDf***@prada.com · Fashion press office

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.