The buyer
Michael Kors
brand · X @michaelkors (verified) · from the Michael Kors × Charli XCX thesis →
Why this side
Michael Kors is the right side to approach about Qloo audience data because it is a brand with a verified public contact route. Charli XCX is kept as evidence only because she is an individual artist whose contact route is not verified yet.
never contactedCharli XCX (artist) is evidence only.
Who the audience is
Michael Kors audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Michael Kors's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Michael Kors
The pitch sells Qloo's breadth, not one deal. Affinity out = Michael Kors fans → partner; back = partner fans → Michael Kors.
Outreach
3 found, 2 verified. Only verified contacts get a message. See the plan →
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.