Levi Strauss & Co.

brand · X @levis_uk (verified) · from the Levi Strauss & Co. × Charli XCX thesis →

Why this side

Levi Strauss & Co. is the side to approach about Qloo's audience data because it is a brand that buys audience data and has a verified public contact route. Charli XCX is kept as evidence only because she is an individual artist whose public contact route is not verified yet.

never contactedCharli XCX (artist) is evidence only.

0.92

Charli XCX fans → Levi Strauss & Co.

0.87

Levi Strauss & Co. fans → Charli XCX

Pair score0.84PITCH

Who the audience is

Levi Strauss & Co. audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25+0.18

25–29+0.10

30–34+0.16

35–44+0.06

45–54-0.50

55+-0.59

Where

Cities where both audiences are strong

◎ New York◎ Los Angeles◎ San Francisco◎ Chicago◎ Buffalo◎ Las Vegas

Levi Strauss & Co.'s strongest US cities

Los AngelesNew YorkSan FranciscoSacramentoLas VegasMiamiEl PasoLong Beach

Taste the two audiences share

female protagonistfriendshipfriendpop

Three more partners Qloo found for Levi Strauss & Co.

The pitch sells Qloo's breadth, not one deal. Affinity out = Levi Strauss & Co. fans → partner; back = partner fans → Levi Strauss & Co..

Bad Bunnyartist

out 0.86back 0.92

FlowersTV show

out 0.90back 0.86

Phoebe Bridgersartist

out 0.77back 0.86

Outreach

4 found, 2 verified. Only verified contacts get a message. See the plan →

VERIFIEDMichelle Gass · president and CEO message →

VERIFIEDO’Neill · director of marketing message →

STALEKenny Mitchell · Senior Vice President and Chief Marketing Officer

NOT CONFIRMEDn***@levi.com · Corporate communications and media requests

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.