Kosas

Why this side

Kosas is the side to approach because it is a brand that buys audience data, whereas Ambar Lucid is an individual artist whose label or management would be the actual buyer. Ambar Lucid is kept as evidence only because the artist's strong audience appeal demonstrates market demand for Qloo taste data.

never contactedAmbar Lucid (artist) is evidence only.

Who the audience is

Kosas audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Where

Cities where both audiences are strong

Kosas's strongest US cities

Taste the two audiences share