Picked by QualifierEvidence by Numbers

The buyer

Kate Spade New York

brand · X @katespadeny (verified) · from the Kate Spade New York × The Sex Lives of College Girls thesis →

Why this side

Kate Spade New York is a brand with a verified public contact route, suggesting they are the correct entity to approach for deploying Qloo audience data. The Sex Lives of College Girls is kept as evidence only because its public contact route is not verified yet, even though both options share a strong affinity with the target audience.

never contactedThe Sex Lives of College Girls (TV show) is evidence only.

0.92
The Sex Lives of College Girls fans → Kate Spade New York
0.92
Kate Spade New York fans → The Sex Lives of College Girls
Pair score0.84PITCH

Who the audience is

Kate Spade New York audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25+0.37
25–29+0.17
30–34+0.03
35–44+0.10
45–54-0.51
55+-0.60

Where

Cities where both audiences are strong

◎ Boston◎ New York◎ Chicago◎ Austin◎ Nashville◎ Buffalo

Kate Spade New York's strongest US cities

OrlandoNew YorkWashington DCBuffaloDallasNashvilleChicagoBoston

Taste the two audiences share

indiepoplove

Three more partners Qloo found for Kate Spade New York

The pitch sells Qloo's breadth, not one deal. Affinity out = Kate Spade New York fans → partner; back = partner fans → Kate Spade New York.

Michelle Branchartist
out 0.96back 0.92
PINKartist
out 0.95back 0.90
Nick Lacheyartist
out 0.95back 0.89

Outreach

5 found, 4 verified. Only verified contacts get a message. See the plan →

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.