Picked by QualifierEvidence by Numbers

The buyer

H&M

brand · X @hm (verified) · from the H&M × Bad Bunny thesis →

Why this side

H&M is the correct side to approach because it is a brand with a verified public contact route, and the facts suggest their audience already strongly likes the target data. Bad Bunny is kept as evidence only because he is an individual artist with an unverified public contact route.

never contactedBad Bunny (artist) is evidence only.

0.90
Bad Bunny fans → H&M
0.84
H&M fans → Bad Bunny
Pair score0.85PITCH

Who the audience is

H&M audience by age

■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline

Under 25+0.17
25–29+0.02
30–34+0.22
35–44+0.28
45–54-0.59
55+-0.56

Where

Cities where both audiences are strong

◎ San Juan◎ Miami◎ El Paso

H&M's strongest US cities

New YorkMiamiBuffaloLos AngelesLas VegasOrlandoSan JuanBrooklyn

Taste the two audiences share

fashionfriendshiplovefemale protagonistfriendfamily relationshipsrevengemodelsecret

Three more partners Qloo found for H&M

The pitch sells Qloo's breadth, not one deal. Affinity out = H&M fans → partner; back = partner fans → H&M.

Charli XCXartist
out 0.93back 0.93
Emily in ParisTV show
out 0.00back 0.00

Outreach

12 found, 6 verified. Only verified contacts get a message. See the plan →

VERIFIEDKate Rogowski · Head of Marketing, US
VERIFIEDTove Virding · Head of Marketing, H&M Beauty
VERIFIEDLaura Pietrantonio · Head of Marketing and Communications, Australia and New Zealandmessage →
VERIFIEDCalum Knight · creative director
VERIFIEDJörgen Andersson · chief creative officer
VERIFIEDNoah Gonzalez · head of brand PR and talent relations
STALEJohn Ehrnst · Chief Marketing Officer
NOT CONFIRMEDMerve Deveciler · Head of Marketing - Türkiye, Georgia and Kazakhstan
LEFT THE ROLEKatarzyna Niemirowicz Majtas · regional manager of Eastern Europe
NOT CONFIRMEDm***@hm.com · Press and media relations
NOT CONFIRMEDi***@hm.com · General enquiries and investor relations
NOT CONFIRMEDp***@hmfoundation.com · Media and press enquiries for H&M Foundation

Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.