The buyer
Billboard
brand · X @billboard (verified) · from the Billboard × Charli XCX thesis →
Why this side
Billboard is the side to approach because it is a brand or studio that buys audience data and has a verified public contact route. Charli XCX is kept as evidence only because she is an individual artist where the buyer would be a label or management and her contact route is not verified yet.
never contactedCharli XCX (artist) is evidence only.
Who the audience is
Billboard audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Billboard's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Billboard
The pitch sells Qloo's breadth, not one deal. Affinity out = Billboard fans → partner; back = partner fans → Billboard.
Outreach
10 found, 6 verified. Only verified contacts get a message. See the plan →
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.