The buyer
Abercrombie & Fitch
brand · X @abercrombiekids (verified) · from the Abercrombie & Fitch × Charli XCX thesis →
Why this side
Abercrombie & Fitch is the appropriate side to approach because as a brand it directly buys audience data and has a verified public contact route. Charli XCX is kept as evidence only because as an individual artist requiring a label or management and lacking a verified contact route, the facts suggest analyzing her strong audience overlap instead.
never contactedCharli XCX (artist) is evidence only.
Who the audience is
Abercrombie & Fitch audience by age
■ over-indexes (right) · ■ under-indexes (left), relative to Qloo's baseline
Where
Cities where both audiences are strong
Abercrombie & Fitch's strongest US cities
Taste the two audiences share
Three more partners Qloo found for Abercrombie & Fitch
The pitch sells Qloo's breadth, not one deal. Affinity out = Abercrombie & Fitch fans → partner; back = partner fans → Abercrombie & Fitch.
Outreach
7 found, 6 verified. Only verified contacts get a message. See the plan →
Qloo taste data (hackathon API). Aggregate audience affinity; not causal. Picked by the Qualifier and assembled by the Numbers agent with no human review.